Pyxis Communications · Healthcare Advertising

Creative Direction
for Healthcare Brands.

Freelance UX/UI and print design for a healthcare communications agency — delivering campaigns, digital ads, print collateral, and brand creative across multiple specialty pharma clients.

RoleFreelance Designer · UX/UI & Print
AgencyPyxis Communications
ScopePrint, Digital, Campaign Creative
ToolsIllustrator · Photoshop · InDesign
Pyxis Communications
Omnichannel
Specialty pharma clients
Print
Ads, brochures & direct mail
Digital
Banner ads & campaign assets
Winner
Multi design awards
Pyxis Communications — layout overview
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Freelance creative for a healthcare communications agency.

Pyxis Communications is a healthcare advertising agency producing campaigns, print collateral, and digital creative for specialty pharmaceutical brands. As a freelance designer, I was brought in to deliver high-quality creative across a fast-moving project pipeline — working directly with account managers and brand teams to hit tight deadlines without sacrificing craft.

The work spanned multiple therapeutic areas and brand voices, requiring the ability to quickly internalize brand guidelines and produce on-brand, FDA-aware creative for diverse audiences including physicians, patients, and healthcare providers.

Concept through production — print and digital.

I was responsible for the full design lifecycle on assigned projects — from initial concept development and layout exploration through final production-ready files. This meant working within strict brand and regulatory frameworks while still finding opportunities for visual impact and clarity.

On the digital side, I designed banner ad campaigns, pop-up units, and digital collateral optimized for engagement. On the print side, I produced full-page ads, brochures, and direct mail pieces adhering to precise production specifications.

Selected Creative Work

Click any image to view full screen

Downloads

Fortis Bethyl eBook

Full eBook design — layout, illustration, and typography for a specialty pharma brand.

⬇ Download PDF

Pyxis Communications Brochure

Agency capabilities brochure — designed to showcase Pyxis's full-service healthcare advertising offering.

⬇ Download PDF

Campaign Creative & Collateral

Designing for regulated industries

Healthcare advertising operates under strict FDA guidelines — every claim must be balanced, every visual choice deliberate. My work at Pyxis required applying strong design instincts within tight regulatory constraints, producing creative that was both visually compelling and fully compliant.

Banner ads and interactive units that drive engagement.

  • Designed digital banner ad campaigns across standard IAB sizes for healthcare brands
  • Created pop-up and interstitial ad units with clear CTAs and brand-consistent visual language
  • Developed campaign concepts from brief through final production, coordinating with copy teams on messaging hierarchy
  • Ensured all digital creative met technical specifications for third-party ad serving platforms

Ads, brochures, and direct mail — built to print standards.

  • Produced full-page and spread print ads for specialty pharma brands targeting physician audiences
  • Designed and built multi-panel brochures with complex layout structures and detailed ISI sections
  • Created campaign-level creative systems that maintained visual consistency across print and digital executions
  • Delivered press-ready files with proper bleeds, color profiles, and production annotations

Key Contributions

  • End-to-end design ownership on all assigned projects — concept through production-ready delivery
  • Fast iteration speed to meet the agency's quick-turn project timelines without sacrificing quality
  • Strong brand internalization — able to quickly align to new brand guidelines across multiple client accounts
  • Bilingual print/digital fluency — comfortable switching between screen-optimized and print-production workflows
  • Healthcare advertising literacy — working within FDA promotional guidelines and regulatory constraints
  • Collaborative workflow with account teams, copywriters, and medical reviewers in an agency environment
  • Technical production expertise — print-ready prepress, color management, and file delivery standards
  • Campaign system thinking — designing individual pieces that cohered into a unified visual campaign
Adobe Illustrator Adobe Photoshop Adobe InDesign Print Production Digital Advertising Campaign Creative Healthcare Advertising Brand Systems Regulatory Compliance

Interested in seeing more?

Additional campaign work and production files available in the full portfolio.

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