Charter Communications · Enterprise UI Design · 2016–2022
Senior UI Designer on the complete redesign of Charter Spectrum's small business web presence — homepage, internet, mobile, and a large-scale SEO-driven insights hub built in Adobe Experience Manager.
Business Homepage
Context & Role
At Charter Communications, I served as Senior UI Designer on the complete redesign of Spectrum's small business web platform — a high-stakes, cross-functional initiative spanning designers, developers, project managers, UX writers, and SEO analysts working across multiple product lines simultaneously.
I led UI design across the homepage, internet, mobile, and insights sections — owning layouts, component design, visual hierarchy, and consistency with Spectrum's enterprise design language. I collaborated daily with AEM developers and worked directly with Adobe Target to specify and QA personalization zones and A/B test variants across key pages.
SMB Homepage, Internet, Mobile, and Offers — click any image to visit the live page.
Featured Project
Charter's small business revenue was under pressure, and leadership identified organic search as a high-leverage growth channel. The Insights hub — Spectrum's article and content marketing platform for small businesses — was identified as the vehicle to capture that traffic. The problem: the existing content experience was generic, unbranded, and not designed to support the volume or variety of content needed to compete in search.
The Challenge
The Insights hub needed to serve two audiences simultaneously: real small business owners looking for practical advice, and search engines evaluating content authority and relevance. The design had to support a high volume of articles across dozens of topics while maintaining a consistent, professional feel that reinforced the Spectrum brand.
Content would be authored by copywriters who weren't designers — so the system had to be flexible enough to serve varied content structures without breaking visual consistency.
The Solution
I designed a modular article template system within Adobe Experience Manager (AEM) — building a library of flexible, on-brand components that copywriters and editors could assemble without touching code. Every component was designed with SEO structure in mind: proper heading hierarchy, structured data-friendly layouts, and visually distinct calls-to-action that supported on-page conversion while keeping readers engaged.
I also worked closely with Adobe Target to define personalization zones — areas of the page where content and CTAs could be swapped based on visitor segment — supporting the broader A/B testing strategy developed by the SEO analysts and marketing team.
What I Built
Tools & Tech
I used multiple tools in Adobe Creative Suite to design pages including Illustrator, Photoshop, XD, and Figma. I used Adobe Experience Manager, HTML, CSS, JavaScript, WordPress, and Claude Code to deliver the pages. I used Adobe Premiere and After Effects to create videos.
The Team
This project ran as a coordinated effort across multiple disciplines. My daily work involved close collaboration with:
